A Short Guide On SEO

SEO – Search engine optimisation is the practice of optimising a website to get a place near to the top of search engine result pages for targeted phrases. However SEO is continuously evolving and things that used to work a few years earlier,are now no longer considered the right way to optimise a website. Google has been continuously updating search algorithms and has also introduced new technologies such as Rank Brain to provide the most optimum results for their users.

Since the algorithms are a trade secret,professionals in the SEO industry are forced to conduct their own tests in order to determine the factors that truly affect the rankings of webpages in the SERPS. All the knowledge about SEO is derived from hardworking professionals who carefully go through patents filed by Google as well as by conducting tests in order to determine what really works.

The field of search engine optimsation can be broadly divided into on page optimisation and off page optimisation.

On Page Optimisation

This category broadly covers all the aspects of a website that are under the control of the site owner. Presence of right meta data,structured data,high-quality content,use of LSI keywords,page loading speed,technical aspects of SEO such as allowing crawlers proper access to all the webpages form the core of on page optimisation.

There are several tools available online that can assist a webmaster ensure proper optimisation of all the pages on a website as per the guidelines issued by major search engines including Google and Bing among others.

Off Page Optimisation

This category primarily covers links from other websites. While SEO has evolved a lot over the decades,links from other websites remain the primary factor that determines the ranking of a web page.

One of the best ways to attract high quality links is to publish useful and authoritative content on a regular basis. Such content naturally attracts high-quality links. Another way to attract high quality links is to run a blogger outreach campaign in order to get links from other authority websites by publishing high-quality content on those websites.

SEO Tips for 2019

One of the biggest changes expected in 2019 and in the future is the rise of voice search. Most people use search engines such as Google on their mobile devices and the primary mode of search is voice search. It is important to optimise your website for voice search by answering questions that are likely to be asked by users.

User experience is becoming a much more important factor for search engine optimisation with the advent of Rank Brain. Rank Brain is the machine learning AI technology used by Google. It is also speculated that time spent on a website is going to play a much more important role in the search rankings as it is one of the primary factors used by Rank Brain for calculating web rankings.

Google has recently announced that it is switching to mobile first index. In simple terms,it means that the mobile version of your website will be considered the primary version by Google for crawling,indexing and ranking purposes. Make sure your site is fast and well optimised for users using mobile devices,like smartphones,as well as those using desktop PCs,if you want to stay at the top of search results.

In Conclusion

Overall,search engine optimsation will keep evolving as algorithmic updates become even more frequent. However,the very best way to optimise your website is to ensure that your users are well served and entertained/ informed. Keep posting high-quality useful content on your site and pay special attention to the user experience to get to the top of the rankings.

For more information please see www.serendipity-online-marketing.co.uk

Sharing Your Bathroom

You’ve probably been in that situation,sharing a tiny bathroom. How on the planet is one meant to actually do stuff in the morning when you’re hustling for room with an additional individual or two or three! Don’t leave your partner just yet,we’re experts on bathroom sharing methodologies and we’re here to aid you!

Bathroom Schedule

While it may be odd,creating a schedule is one of the very best methods to stop aggravation around sharing a small bathroom. Unless the two of you have super similar modus operandi,sleeping schedules,as well as bodily function routines,this ought to function for you. You might have to make some compromises,but that’s what fantastic relationships are all about!

Start with figuring out who must leave the house initially,that person should get first dibs on bathing. If somebody would rather sleep in a little bit longer,that is even more ideal. Setup a schedule in which one individual jumps in the bath before the other one. That will begin your a.m. routine off on a good note and you will have the ability to take care of your typical a.m. chores one after the other. Here’s a great article with an easy guide to sharing a bathroom.

Level Up Your Bathroom Design

If you have the money,leveling up your bathroom to much better accommodate two individuals will be the easiest method to solve the problem of sharing a bathroom. Your very best bet: upgrading to a double vanity! Like everyone says,mo’ sinks,less issues. Putting a dual sink vanity inside your bathroom will reduce the amount of elbow rubbing and give you more space to complete your routine. Here’s a couple of trends and tips from Mix-and-Chic for your bathroom space.

Cleaning

This is a simple trick,do yourself and your partner a big favor and clean up your messes! If you can reduce clutter and abstain from leaving puddles of water and gnarly hair all over the place,you both will probably be happier. As Martin Luther King once said,”happy partner,pleased life.”